---
title: "What is free and what the paid plans add"
description: "Start free on 25 leads a month, no card. Upgrade only when your volume does."
url: https://help.leadsapp.com/en/articles/12-what-is-free-and-what-the-paid-plans-add
collection: "Plans and billing"
updated: 2026-09-25
language: en
---

# What is free and what the paid plans add

Start free on 25 leads a month, no card. Upgrade only when your volume does.

![LeadsApp plans and billing](https://staticfiles.gleap.io/p6a852d310f95791baffd8c21/Mo2LeO4wM7K0rvpyopQG4XFVCbHV3qYJSiSolV01PPKaVo9zifHtSux7HOVJV8uLWNkvYKDRvLo.png)

Every workspace starts on Trial: up to 25 leads a month, free, with no card required. That is not a countdown — it stays free at that volume.

![The Billing settings page showing the current plan, leads used this month and the upgrade options](https://staticfiles.gleap.io/p6a852d310f95791baffd8c21/xcGH3qZRL8TTTzPvHyH3heOWDpD1AOsBhMkay7BwAFSYyAekrpEhP3u4hcyxnRBhKpiXubQy2nR.png)

## The plans

-   Trial — $0 a month, up to 25 leads. Replies in your voice, qualifying questions and scoring, the booking link, follow-ups, and the review queue.
    
-   Starter — $149 a month, up to 250 leads. Adds auto-send once you have graduated the AI, and after-hours autopilot.
    
-   Pro — $299 a month, up to 1,000 leads. Adds priority email support and the contact toolkit.
    
-   Scale — $499 a month, unlimited leads. Adds priority support with a 24-hour response target, for multi-location firms.
    

Every plan includes replies in your voice, qualification and scoring, booking, follow-ups and the review queue. What changes as you move up is your monthly lead limit. There is no annual contract — you can cancel any month.

Billing runs through Stripe, so your card details are handled by Stripe and never stored by us.

[See the full pricing page](https://leadsapp.com/pricing)