A lead is a new inquiry the AI reads, scores and answers. It counts once — the follow-ups, the back and forth, and the booking are all part of that same lead. A person who emails you five times is one lead, not five.
If you go over your limit
Nothing is lost. Leads over your monthly limit are still captured and stored — they appear in your pipeline exactly as normal. The AI simply waits for an upgrade before working them, so you can go back and pick them up later.
You can see where you are against the limit any time on your billing page.
Check your usage