---
title: "Fill in your business profile"
description: "This is what the AI is allowed to say. It is the highest-value ten minutes you will spend."
url: https://help.leadsapp.com/en/articles/4-fill-in-your-business-profile
collection: "Getting started"
updated: 2026-09-25
language: en
---

# Fill in your business profile

This is what the AI is allowed to say. It is the highest-value ten minutes you will spend.

![Getting started with LeadsApp](https://staticfiles.gleap.io/p6a852d310f95791baffd8c21/aTmUh3sQLSJ67lE8QknEF1DKQ6zTqQ8XYTm2LpOEudVShd6PHB7UA00PtkrE2qJOWar121HrTLo.png)

The AI does not know your business until you tell it. Your business profile is the only source of facts it is allowed to use — it will not invent a price, a turnaround time or a service you do not offer. A thin profile produces vague replies; a specific one produces replies that sound like you wrote them.

![The Business profile settings page where services, pricing and tone are described](https://staticfiles.gleap.io/p6a852d310f95791baffd8c21/qtjbbaM48iFD0diB0xH8TKyn7wM4ZdFiIzvuBpc8U53KEG1YW6RG0kElyBT98RfFupMVRBguFOM.png)

## What to put in

-   What you actually do, in the words your customers use.
    
-   What you do not do, so the AI can politely turn away bad-fit inquiries.
    
-   Pricing or ranges you are happy to say out loud, and what you would rather discuss on a call.
    
-   Typical timelines, service areas, and anything a first-time caller always asks.
    
-   How you sound: formal or warm, brief or thorough, first name or full name.
    

You can watch the effect immediately in the AI Playground, which drafts a reply to a test inquiry without touching a real lead.

[Fill in your business profile](https://app.leadsapp.com/settings/profile)